Health brands,
grown with data.

We develop health and beauty formulas with contract manufacturers and own the brands that sell them. The same team builds each brand and runs the storefront, traffic, fulfillment, and reporting behind it.

Explore wholesale

Every brand starts with research. Every decision answers to data.

Health Formula builds a health and beauty brand in-house: brand and design, a live storefront, traffic, and fulfillment.

Brand & DesignBrand Identity
Packaging System
Storefront & Infrastructure
Storefront LiveCheckout Ready
Traffic & Acquisition
Fulfillment
  • Brand identity locked
  • Storefront deployed
  • Campaigns live
  • Retention loop active

Health and beauty brands, built in-house.

We develop the formulas with contract manufacturers and own the brands. The build below is how each brand goes from idea to a live business.

The products

We develop formulas with contract manufacturers, then build a brand around each one.

The platform

Our own system runs the sites, the data, and the reporting for the portfolio.

The team

Strategists, designers, engineers, and marketers who plan tightly and build in the same room.

  1. Identity

    Name, mark, color and voice, tested with real audiences before they are final.

  2. Packaging

    Shelf-ready design that reads clearly, meets labeling rules and looks like it belongs.

  3. Storefront

    A fast, trustworthy site built on our own commerce platform.

  4. Launch campaign

    Creative, media plan and landing pages, ready at launch.

  5. Growth plan

    Ongoing testing, reporting and optimization, owned by one team.

Launch

We bring a brand to market with tested messaging, a ready storefront and a media plan built to learn fast.

Scale

What works gets more budget and more channels. What does not gets cut quickly and honestly.

Optimize

Constant testing on pages, offers and creative keeps each brand improving long after launch.

Where nature
meets science.

A botanical source is developed into a finished formula with contract manufacturers. Health Formula is not the manufacturer.

  1. Natural source

    Sourcing the most potent natural ingredients.

  2. Lab validation

    Validated for consistent purity before a formula is finished.

  3. Finished formula

    A finished formula, produced to our specification, with performance and quality.

Selected ingredients

Active compounds are chosen before a formula goes to production.

Reviewed before production

Research is reviewed with our manufacturing partners before a formula is finished.

Produced to our specification

Contract manufacturers make each formula in GMP-certified, FDA-registered facilities.

What the studio runs

The capabilities behind every brand, and the channels that carry demand.

Branding

Names, identities, voices and positioning built for one audience at a time. Every brand gets a clear reason to exist before it gets a logo.

Market Research

A/B tests, audience studies and historical data, run in-house, so every launch starts from evidence.

Design

Packaging, websites, ads and collateral, designed by the same team that measures how they perform.

Site Development

Front-end and back-end engineering for every storefront we run. If we need a tool, we build it.

Online Marketing

Search, paid media, social, video and email, planned as one system and tuned every week.

E-Commerce

A proprietary commerce engine with central management and business intelligence behind every brand.

Reporting

Real-time dashboards, automated reports and analysts who turn the data into next steps.

Brand Growth

Retention, reviews and repeat purchase programs that keep a brand growing after launch day.

Channels

  • Search engine optimization
  • Paid search
  • Paid social
  • Organic social
  • Email and SMS
  • Creators and influencers
  • Online marketplaces
  • Display and video

Wholesale and distribution

Retailers and distributors can inquire about carrying our portfolio of health and beauty brands. We develop the formulas with contract manufacturers, own the brands, and already run the storefront, traffic, fulfillment, and reporting behind them.

Wholesale inquiries

Insights

Trust is the first product a health brand sells

Why clarity and honesty outperform hype in every channel we run.

Test the message before you test the market

How small, fast experiments shape a brand long before launch.

A storefront that converts without overpromising

The design choices that make a health brand feel credible online.

Get in touch

Reach out to discuss partnership, wholesale, or retail options with us.